I believe great storytelling isn’t just about grabbing attention—it’s about creating real connections. As a creative director, copywriter, and department leader, I help brands find their voice, tell their story, and engage their audience in ways that feel authentic and memorable.

I’ve led national campaigns, shaped brand positioning, and crafted messaging that cuts through the noise. Along the way, I’ve built and mentored high-performing creative teams, refining workflows and elevating production quality. I’ve written, directed, and produced over 750 commercials and videos—including two Super Bowl ads—always blending creativity with strategy to drive real impact.

At the heart of it all, I’m a problem-solver, a collaborator, and someone who loves turning complex challenges into clear, compelling ideas. I connect the dots between business goals and creative vision—because when storytelling is done right, it doesn’t just sell, it resonates.