Telling meaningful, memorable stories is why I got into this business. Whether it’s documentary-style, a brand’s mission, or a partnership built on shared values, I focus on what makes us care—the people, the stories, and the reasons behind what we do. That’s where true connection happens. This first series captures that spirit with grit and heart, each person telling their story in their own authentic way.
By uniting multiple sports partnerships under one focused campaign, we elevated Wintrust’s presence and delivered real results—over 400,000 unique visitors and thousands of new account openings.
This series puts original stories front and center—showing what makes each company stand out. It’s about people, purpose, and building a brand employees are proud to be part of. Because when you lead with authenticity, connection follows.